Everyday things have the potential to be reimagined in so many ways. The more objects we produce the more we lose sight of the potentiality of objects and the infinite possible other functions they may take on. Similarly the more images we produce the more we lose our grasp of the metaphoricity of those images. Objects and images are becoming lighter and they are spinning around us faster and faster. Eventually they reach escape velocity and exit the gravity of their meaning altogether. When this happens can no longer care about them. How do we return significance to things?